Another shared a similar screenshot showing no tickets have yet been sold in another theater showcasing the film. The caption reads: “Question for movie people: If nobody buys a ticket for a screening, do they still play the movie.”
Yet what do theaters do if not a single soul buys a ticket to a film?
Well, one X user responded: “Yes we let it play, UNLESS we can replace it with something that is selling.
“For example – SpongeBob sells out and clearly is in high demand, after getting approval we can swap out.
“However, if a studio mandated that the film has a set schedule (specifically opening weekend), it will ride.”
And the conversation spilled over onto Reddit too, former theater workers taking to r/NoStupidQuestions to weigh in.

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