Another hidden secret lies in the handwritten name.
You might think it’s just practical—how else would baristas know whose drink is whose?
They:
Break the corporate feel
Add human imperfection
Make the product feel personal
Encourage emotional attachment
Even when names are misspelled, people laugh, photograph them, and share them online.
A mistake becomes a feature.
Why Misspelled Names Don’t Hurt the Brand
At Starbucks, it often becomes:
A conversation starter
A social media post
A shared joke
This works because Starbucks doesn’t sell just coffee.
It sells experience.
The cup becomes a story.
The Green Color You Barely Register
Color psychology plays a massive role in branding, and Starbucks’ green was chosen carefully.
Green is associated with:
Calm
Nature
Balance
Renewal
Even if you don’t consciously think about it, that color subtly affects your mood—especially during stressful mornings.
Your brain associates the cup with relief.
The Shape of the Cup Matters More Than You Think
Starbucks cups are slightly tapered—not just for stacking or grip, but for perception.
The shape:
Feels stable in your hand
Encourages slow sipping
Retains heat comfortably
Feels familiar, not industrial
Small design choices add up to emotional comfort.
The Lid: A Quiet Masterpiece
The plastic lid is one of the most redesigned parts of the cup.
Why?
Because it affects:
Aroma release
Drinking speed
Temperature perception
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