Doctor has message for anyone who gets ‘itchy bo.o.bs’

While breasts are often celebrated, they also come with their fair share of frustrations.

From uncomfortable bras and back pain caused by a larger chest to increased sensitivity during your period, many people deal with bre.ast-related discomfort on a regular basis. Recently, however, another concern has been getting a lot more attention: itching.

According to data from Bupa UK Insurance, online searches for “itchy b.oo.bs” increased fourteenfold between July and August this year. Searches for “one itchy nipple” tripled, while “itching below breast” doubled, suggesting that many people are experiencing or at least worrying about this symptom.

With Breast Cancer Awareness Month approaching in October, Dr. Tim Woodman, Medical Director for Cancer Services at Bupa UK Insurance, shared expert insight to address common concerns.